Fort Lauderdale, FL – July 28, 2025, House of Lords Inc., in partnership with STK
International and leading digital media platform iFeng NA, is proud to announce a
landmark agreement to launch the groundbreaking reality combat series, “House of
Lords: Warriors of the East,” across the APAC region.
Leveraging iFeng NA’s extensive digital media ecosystem—including portal, social, and live
streaming platforms, the series will be broadcast to over 500 million viewers in China
alone, with expansion into Japan, Thailand, and South Korea projected to boost total
viewership to approximately 650 million. This extraordinary reach rivals
the combined global subscriber base of Netflix, Disney+, Paramount+, and Hulu, marking
one of the largest single entertainment launches in history.
“House of Lords: Warriors of the East” will highlight Asia’s most legendary fighting
traditions:
- Shaolin Monks (China)
- Samurai (Japan)
- Muay Thai Fighters (Thailand)
- Hwarang Warriors (South Korea)
“This strategic partnership delivers a new era of cinematic competition and fan-driven
engagement to the heart of Asia,” said Paris Anastasios, “We’re building a cross-cultural
experience where tradition meets the digital age, and audiences become participants.”
STK International, brokering this agreement, is central to the project’s creative and
commercial strategy. Founded in 2018, STK International Group has rapidly evolved into a
trusted global partner for brands seeking high-impact storytelling, data-driven marketing,
and measurable growth through creative media and digital consultancy.
The collaboration will feature multi-platform gaming, real-time audience betting, digital
rewards, and interactive activation, empowering fans as true participants, not just viewers.
Joint monetization includes regional sponsorships, innovative gaming and betting
engagement, and dynamic digital experiences through a unified platform.
Simultaneously, House of Lords is in advanced discussions with leading global networks
and premier streaming platforms for upcoming distribution in the UK, Europe, and the
USA.
For media inquiries, partnership discussions, or additional information, please contact:
Paris Anastasios
CEO / House of Lords Inc.
[email protected]
(904) 429-6632
About House of Lords Inc.
House of Lords Inc. is a pioneering entertainment production company based in Fort
Lauderdale, Florida. The company specializes in interactive, high-engagement
programming that fuses cinematic storytelling with immersive live events, combat sports,
gaming, betting, and real-time fan participation. Through innovative formats like “House of
Lords: Warriors of the East,” HOL is redefining global entertainment, driving cross-cultural
engagement and dynamic monetization across multiple platforms.
About iFeng NA / Phoenix New Media
iFeng NA is the North American arm of Phoenix New Media Limited (NYSE: FENG), one of
China’s foremost digital media companies. Phoenix New Media’s cutting-edge “all-media
matrix” spans online portals, mobile applications, live streaming, and social platforms,
connecting hundreds of millions of users in China and worldwide. With roots in Phoenix
Television and strong ties to government oversight, the company is known for delivering
premium entertainment and interactive content, making it an influential gateway for global
franchises entering Asia.